We bring your advertising to the screens of students. Whether at home, at university or on the road.

Would you like to find out more about our student marketing services?

Your contact for successful cross-channel student marketing

Would you like to reach students?

UNICUM TV is your partner for integrated, cross-channel and effective student marketing. Regardless of time and place, we ensure that your messages arrive safely. Whether at the university, at home or on the move, UNICUM TV offers the channels you need to bring your offers, services and job vacancies safely to your target group.

Our products for your campaigns

Mobile Ads

Reach students on their smartphone. Extend your DOOH campaign to mobile devices or benefit from our diverse application and targeting options. This enables us to achieve the greatest possible success for your campaign.

DOOH at universities

UNICUM TV is your specialist for successful DOOH campaigns. Benefit from the nationwide reach of our DOOH network. UNICUM TV offers the largest network of digital info screens at German universities for your dynamic campaigns.

Addressable TV

Reach students at home on internet-enabled TV sets. ATV makes television advertising possible even with a small budget. Data-based targeting allows you to specifically address your desired target group. And outside the advertising island for maximum attention!

Cross-media advertising for students

The student target group is one of the most popular and valuable of all. We bring your messages to the students. No matter where they are.

We offer relevant measures “Above the Line” (ATL) so that your messages are effective. Combine DOOH campaigns with mobile ads or even reach students on their networked TV devices at home.

Do you have more in mind?

Does your campaign need more than ATL measures? Many disciplines come together in the UNICUM group of companies. Effective products such as samplings, promotions or other live measures also complement your campaigns below the line. With us, you can have your campaigns implemented from a single source.

We support what is close to our hearts

“Viva con Agua wants to activate people for clean drinking water – whether through donations or volunteering. That’s why we want to reach motivated young people where they are and inspire them with our vision of “water for all”. With UNICUM TV, we achieve this through the power of images and positive storytelling that moves people.”

Viva con Agua de Sankt Pauli e.V.

“At ROCK YOUR LIFE! we believe that every person has unique potential and that social background should not determine a person’s future. That’s why we connect committed students with socially disadvantaged young people in a 1:1 mentoring program. Through UNICUM TV, we achieve enormous visibility directly with our target group and can thus inspire numerous young people to work with us for more educational equality.”


UNICUM TV is your full-service agency

Successful and holistic campaigns for students from a single source.

We support you in defining the objectives of your campaign, select the appropriate channels with you and develop a concept for cross-channel evaluation and optimization of the agreed KPIs.

Contact us today and let’s talk about your next student campaign.

Lenovo has been working successfully with UNICUM for many years. The cooperation was always reliable and smooth. We were particularly impressed by the wide reach of the UNICUM TV digital screens.


The initialization and handling of the campaign by UNICUM was possible at short notice and without great effort. Furthermore, the personal contact was always positive and individual wishes were taken into account.

Brockhaus AG

Are you ready for your digital campaign for students?

We will be happy to advise you.

+49 (0)234 /5200591-1


UNICUM TV is the specialist for digital signage, DOOH, info screens and screen networks at universities and educational institutions. As the first specialized provider of this type on the market, we have over 15 years of experience in digital communication with DOOH media with students. We provide you with comprehensive technical and editorial advice and support and are also happy to take care of the entire production, program design and successful marketing of the screen space. UNICUM TV offers access to all screens that can be booked at German universities. UNICUM TV also offers the opportunity to bring your campaign to other student screens. Mobile ads and connected TV spots offer versatile and far-reaching targeting options to help you reach your target group even better. Our aim is to enable and simplify the most efficient way for you to communicate with the target group of students and staff at universities. Create more relevance and attention for your brand, your service and your product. With our network and the other media channels within the UNICUM Group, you also have the opportunity to play out your campaign cross-media and extend its reach.
UNICUM TV is part of the UNICUM Group. Founded over 40 years ago as a student publishing house, UNICUM is now the strong umbrella brand of the group of companies and stands for expertise in communication with high school graduates, students and graduates. More about UNICUM
UNICUM TV is a service partner of the German University Sports Association (adh).  The adh promotes university sports in Germany and represents the interests of students and universities by organizing competitions and championships and providing a wide range of sports activities for students. More about the adh
UNICUM TV is a participant in the Digital Media Institute (DMI). The DMI is a network and interest group for digital out-of-home advertising companies. These include DOOH publishers, agencies and tech providers. Standards for DOOH market research, programmatic advertising, master data and advertising media are being developed together. More about the DMI
UNICUM TV is a member of the Institute for Digital Out of Home Media GmbH (IDOOH). IDOOH is an association of providers of digital out-of-home advertising. IDOOH was founded by Ströer, Goldbach and the Digital Media Institute (DMI). More about IDOOH