UNICUM TV is the largest network of digital advertising screens at German universities
All university screens are located in canteens/cafeterias, university sports facilities or student residences – in other words, always in places where students spend a lot of time. This ensures that your advertising message reaches a particularly high number of contacts. You have access to over 750 advertising screens in around 120 German universities and colleges.
Would you also like to reach students in Austria? UNICUM TV will bring you to around 250 university screens there too!
Are you interested in university screens for your employer branding campaign or for your product advertising?
On this page:
Digital outdoor advertising (DOOH) at universities is booming and for good reason
Let the numbers speak for themselves
> 0
university screens in Germany
⌀ 0
playouts per hour
> 13 mio
gross advertising media contacts per month
0 mio.
students in total in Germany
approx. 0
universities in Germany
0
universities in Austria
150
screens in Austria
Wide reach or top selection?
With the UNICUM TV network, you can either benefit from the large nationwide reach or you can select the playout according to criteria such as:
- postcode/city
- federal state/Nielsen area
- target university
- faculty
- time
- touchpoint (canteen, university sports)
- student residences
Be inspired by successful commercials
Experience a selection of successful UNICUM TV campaigns here. Colorful, dynamic and target group-relevant advertising for students!
Mobile ads are the ideal addition to university screens
Digital signage (DOOH) is a perfect branding medium with which you can increase your brand awareness. As an extension, we display mobile ads on students’ smartphones in the vicinity of the booked university screens. Naturally with all the possibilities of performance measurement. Students are then just one click away from your website!
Digital signage as a communication channel for universities
Do you work at a university or college and are you interested in information screens to reach students on your campus? Many universities have been successfully using the UNICUM TV communication system for years. We will be happy to advise you on all questions regarding the required hardware and the appropriate content management system. You can even generate additional revenue by marketing your info monitors through UNICUM TV.
FAQ
A commercial should be at least 10 seconds long (but no longer than 20 seconds).
Almost all university screens have either a 16:9 or 9:16 format. We require commercials in Full HD resolution and at 25 fps. Commercials are played without sound.
We want your campaign to be a complete success for you! Therefore, you are welcome to send us your spot drafts and we will give you honest feedback on what is already good and what can be improved. Take advantage of our 20 years of experience. We know exactly what makes a good DOOH spot.
Of course, several spots can be used at the same time. We then play them alternately. If you want to communicate several advertising messages, multiple spots are often a good solution.
We require a maximum lead time of 5 working days.
We guarantee that your commercial will be shown at least 10 times per hour. During the entire opening hours of the respective facility (canteen, cafeteria, university sports facility, student residences).
To ensure that your advertising message is well remembered, your advertising campaign should run for at least two weeks. Many customers even want it to run for four weeks.
The “Public & Private Screens” study by the Institute for Digital Out of Home Media (IDOOH) regularly provides population-representative performance values (contacts) for the most important DOOH networks. UNICUM TV’s university screens are surveyed in this performance study so that we can tell you how many advertising media contacts your campaign has achieved.
With UNICUM TV you not only have access to over 750 university screens in Germany, but also to around 250 university screens in Austria. Ask for the current list of locations!