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Addressable TV allows you to advertise on a small budget

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With Addressable TV, you can reach students at home

UNICUM TV offers you a high-quality advertising inventory for Addressable TV. Data from television research enables extensive targeting options and helps you to get your message into the living environment of students. All channels of both the RTL and ProSiebenSat.1 Group are available to you. You don’t even need a TV spot!

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What is Addressable TV actually?

Addressable TV advertising can be broadcast on all HbbTV-enabled Smart TVs that are connected to the Internet. The TV sets have internal and unique IDs. Together with data from television research, this enables data-based targeting and addressing specific target groups. This means you can target students with Addressable TV. Around 18 million smart TV sets can be controlled throughout Germany.

The easy-to-create “L-Banner” (also known as “Switch in XXL”) is used for this. The banner is visible for 10 seconds after the channel change without interrupting the TV program.

Addressable TV (ATV) has these advantages for you:

Data based Targeting

ATV offers many targeting options. So you can target students specifically. And regionally targeted down to the 5th digit of the zip code!

Easy to implement

You don’t need to produce a complex commercial. The so-called “L-Banner” is easy to create.

Low-cost advertising

You always thought TV advertising was expensive? Not with Addressable TV! Your campaign can start with a small budget. You don’t need an expensive TV commercial either.

Full attention for your message

ATV advertising is not played during the commercial break, but during the ongoing TV program after the changeover moment. The “L-banner” does not interrupt the TV program, but only moves it to the top right for 10 seconds.

FAQ

Addressable TV utilizes the advantages of linear television (wide reach) and online advertising (targeting options). So-called “L-banners” can be played on HbbTV-enabled smart TVs.

HbbTV stands for “Hybrid Broadcasting Broadband TV” and is an open and international standard for the signaling, transmission and execution of interactive applications for Smart TVs. Smart TV refers to an internet-enabled television set with the HbbTV standard.

Across Germany, 18 million Smart TV sets can be controlled.

The advertising material is displayed for 10 seconds after the switching process. The TV program is not interrupted, but only shifted to the top right. Addressable TV advertising is therefore not perceived as disruptive.

Addressable TV can already be implemented with low 4-digit budgets.

Targeting can be carried out according to many criteria (timelines, demographic data, interests, regionalities up to the 5th digit of the zip code). You can also target students with Addressable TV.