They always have their smartphone with them!
The smartphone is the No. 1 communication medium for the young target group. As an indispensable companion, it is carried around at all times of the day. Smartphones are always with their users and are used more frequently than any other medium. With UNICUM TV, you can place ads both on mobile views of websites and when using apps. You have extensive targeting options at your disposal so that you can reach your exact target group!
Would you like to find out more about how you can successfully reach students with mobile?
On this page:
Digital outdoor advertising (DOOH) and mobile ads as an ideal combination
University screens are a push medium. Students see your message without having actively searched for it beforehand. This allows you to build up a particularly wide reach for your message in the student target group. With mobile ads, you can also extend your message to students’ smartphones. Students can then find information on your website or interact with you with just one click.
The targeting options of Mobile Ads
Whether it’s a nationwide or local advertising campaign, you can choose from a wide range of targeting criteria to reach your exact target group. You can use demographic characteristics as well as key interests or even hobbies. Of course, the targeting criteria can be combined with each other. The more precisely you reach your target group, the higher the interaction rates and therefore the success of your campaign.
We can target your campaign according to these criteria:
- Students
- University
- Jobseeker
- Sociodemographics
- Purchase plans
- Interests
- Movement data
- and much more
FAQ
Of course you will receive a detailed evaluation on a daily basis of all creatives used (ad impressions achieved, click rate) immediately after your campaign has been completed.
The click-through rate (CTR) depends on many factors, such as the design of the advertising material. However, mobile ads generally perform significantly better than classic desktop banner ads! It is not uncommon for mobile campaigns to achieve a CTR of 1% and more.
Your ads are not only displayed on a single website, but on hundreds of websites and apps that meet your targeting requirements.
You can use all standard banner formats on the market with us. With the experience of hundreds of implemented campaigns, we can recommend the formats that perform best. Feel free to contact us!
Ideally, you should provide us with the advertising banners with a lead time of five working days.