{"id":676,"date":"2025-02-14T13:30:02","date_gmt":"2025-02-14T12:30:02","guid":{"rendered":"https:\/\/unicum.tv\/addressable-tv\/"},"modified":"2025-04-16T11:53:59","modified_gmt":"2025-04-16T09:53:59","slug":"addressable-tv","status":"publish","type":"page","link":"https:\/\/unicum.tv\/en\/addressable-tv\/","title":{"rendered":"Addressable TV"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_fd2c8994 height_huge\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-us-scroll=\"{&quot;from_initial_position&quot;:&quot;1&quot;,&quot;start_position&quot;:&quot;0%&quot;,&quot;end_position&quot;:&quot;100%&quot;,&quot;delay&quot;:&quot;0.1s&quot;,&quot;opacity_direction&quot;:&quot;in-out&quot;}\" class=\"w-image us_custom_30ee430c en_bild_rechts has_scroll_effects has_opacity style_shadow-2 has_height align_right\"><div class=\"w-image-h\"><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders.webp);\"><\/div><img decoding=\"async\" width=\"2500\" height=\"1715\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders.webp 2500w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-300x206.webp 300w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-1024x702.webp 1024w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" title=\"Junger Mann sieht Adressable TV Werbespot beim Wechseln der Fernsehsenders\" \/><\/div><\/div><div data-us-scroll=\"{&quot;from_initial_position&quot;:&quot;0&quot;,&quot;start_position&quot;:&quot;0%&quot;,&quot;end_position&quot;:&quot;70%&quot;,&quot;delay&quot;:&quot;0.1s&quot;,&quot;translate_y_direction&quot;:&quot;down&quot;,&quot;translate_y_speed&quot;:&quot;0.3x&quot;}\" class=\"w-vwrapper us_custom_0d418558 has_scroll_effects has_translate_y align_none valign_top\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Addressable TV allows you to advertise on a small budget<\/h1>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_3 us_custom_48424b70\" href=\"#more\"><span class=\"w-btn-label\">Find out more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"more\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>With Addressable TV, you can reach students at home<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>UNICUM TV offers you a <strong>high-quality advertising inventory<\/strong> for Addressable TV. Data from television research enables extensive targeting options and helps you to get your message into the <strong>living environment of students<\/strong>. All channels of both the <strong>RTL and ProSiebenSat.1 Group<\/strong> are available to you. You don&#8217;t even need a TV spot!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\" style=\"--additional-gap:0.5rem;\"><div class=\"vc_col-sm-4 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 vc_col-xs-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_d8f5edbe\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_744cfd4e us_animate_this align_none has_bg_color\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Sevenonegroup-1024x644.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Sevenonegroup-1024x644.png 1024w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Sevenonegroup-300x189.png 300w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Sevenonegroup.png 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Senderu\u0308bersicht Adressable TV in Kooperation mit Sevenonegroup\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 vc_col-lg-4 vc_col-md-4 vc_col-xs-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_d8f5edbe\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_9cf9370d us_animate_this align_none has_bg_color\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Smartclip-1024x644.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Smartclip-1024x644.webp 1024w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Smartclip-300x189.webp 300w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/04\/Senderuebersicht-Adressable-TV-in-Kooperation-mit-Smartclip.webp 1179w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Senderu\u0308bersicht Adressable TV in Kooperation mit Smartclip\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_4a593b65 us_animate_this via_flex valign_bottom type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_054b2eb7\"><div class=\"wpb_wrapper\"><p>Are you interested in an individual offer?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_right\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/bek8h.myrdbx.io\/en\/contact\/#formular\" target=\"_blank\" rel=\"noopener\"><span class=\"w-btn-label\">Get in touch!<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c70c97eb height_small type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-hwrapper us_custom_446b2803 en_sticky_row valign_top wrap align_right\" style=\"--hwrapper-gap:1.5rem\"><div class=\"wpb_text_column us_custom_a81a2428\"><div class=\"wpb_wrapper\"><p>On this page:<\/p>\n<\/div><\/div><nav class=\"w-menu us_custom_09c094ef en_sticky_menu layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:1rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:#fffffe;--main-hover-color:#d51224;--main-active-color:#d51224;\"><ul id=\"menu-addressable-tv-untermenue-en\" class=\"menu\"><li id=\"menu-item-737\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-737\"><a href=\"#what-is\">What is ATV<\/a><\/li><li id=\"menu-item-738\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-738\"><a href=\"#advantages\">Advantages<\/a><\/li><li id=\"menu-item-739\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-739\"><a href=\"#faq\">FAQ<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"what-is\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_33398b64 us_animate_this style_shadow-2 align_none\"><div class=\"w-image-h\"><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-1024x702.webp);\"><\/div><img decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-1024x702.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-1024x702.webp 1024w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junger-Mann-sieht-Adressable-TV-Werbespot-beim-Wechseln-der-Fernsehsenders-300x206.webp 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Junger Mann sieht Adressable TV Werbespot beim Wechseln der Fernsehsenders\" \/><\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What is Addressable TV actually?<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Addressable TV advertising can be broadcast on all <strong>HbbTV-enabled Smart TVs<\/strong> that are connected to the Internet. The TV sets have internal and unique IDs. Together with data from television research, this enables <strong>data-based targeting<\/strong> and addressing specific target groups. This means you can <strong>target students with Addressable TV<\/strong>. Around 18 million smart TV sets can be controlled throughout Germany.<\/p>\n<p>The easy-to-create <strong>\u201cL-Banner\u201d (also known as \u201cSwitch in XXL\u201d)<\/strong> is used for this. The banner is visible for 10 seconds after the channel change without interrupting the TV program.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"advantages\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Addressable TV (ATV) has these advantages for you:<\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"w-separator size_huge\"><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_0db63c57\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox us_custom_793eca89 en_special_iconbox iconpos_left style_circle color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullseye-arrow\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Data based Targeting<\/h4><div class=\"w-iconbox-text\"><p>ATV offers <strong>many targeting options<\/strong>. So you can <strong>target students specifically<\/strong>. And regionally targeted down to the 5th digit of the zip code!<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_4353a06d\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox us_custom_793eca89 en_special_iconbox iconpos_left style_circle color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-thumbs-up\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Easy to implement<\/h4><div class=\"w-iconbox-text\"><p>You <strong>don&#8217;t need to produce a complex commercial<\/strong>. The so-called \u201cL-Banner\u201d is easy to create.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_514462b4\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox us_custom_793eca89 en_special_iconbox iconpos_left style_circle color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-coins\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Low-cost advertising<\/h3><div class=\"w-iconbox-text\"><p>You always thought TV advertising was expensive? Not with Addressable TV! Your campaign can start with <strong>a small budget<\/strong>. You don&#8217;t need an expensive TV commercial either.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_17d9c83b\"><div class=\"wpb_wrapper\"><div class=\"w-iconbox us_custom_793eca89 en_special_iconbox iconpos_left style_circle color_primary align_left\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-comment-alt-exclamation\"><\/i><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">Full attention for your message<\/h4><div class=\"w-iconbox-text\"><p>ATV advertising is not played during the commercial break, but during the ongoing TV program after the changeover moment. The \u201cL-banner\u201d does not interrupt the TV program, but only moves it to the top right for 10 seconds.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"faq\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><\/p>\n<h2>FAQ<\/h2><\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"u969\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-u969\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">What is Addressable TV?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-u969\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Addressable TV utilizes the advantages of linear television (wide reach) and online advertising (targeting options). So-called \u201cL-banners\u201d can be played on HbbTV-enabled smart TVs.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"fa57\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-fa57\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">What is HbbTV?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-fa57\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>HbbTV stands for \u201cHybrid Broadcasting Broadband TV\u201d and is an open and international standard for the signaling, transmission and execution of interactive applications for Smart TVs. Smart TV refers to an internet-enabled television set with the HbbTV standard.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"wb0a\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-wb0a\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">How wide is ATV&#039;s reach?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-wb0a\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Across Germany, 18 million Smart TV sets can be controlled.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ybe6\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ybe6\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">When and for how long can the L-banner be seen?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ybe6\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The advertising material is displayed for 10 seconds after the switching process. The TV program is not interrupted, but only shifted to the top right. Addressable TV advertising is therefore not perceived as disruptive.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"qcb3\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-qcb3\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">At what budget level is Addressable TV possible?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-qcb3\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Addressable TV can already be implemented with low 4-digit budgets.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ld8c\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ld8c\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">What targeting options are there?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ld8c\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Targeting can be carried out according to many criteria (timelines, demographic data, interests, regionalities up to the 5th digit of the zip code). You can also target students with Addressable TV.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Addressable TV allows you to advertise on a small budget Find out moreWith Addressable TV, you can reach students at home UNICUM TV offers you a high-quality advertising inventory for Addressable TV. Data from television research enables extensive targeting options and helps you to get your message into the living environment of students. 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