{"id":670,"date":"2025-01-30T15:54:34","date_gmt":"2025-01-30T14:54:34","guid":{"rendered":"https:\/\/unicum.tv\/mobile-ads\/"},"modified":"2025-04-16T11:53:58","modified_gmt":"2025-04-16T09:53:58","slug":"mobile-ads","status":"publish","type":"page","link":"https:\/\/unicum.tv\/en\/mobile-ads\/","title":{"rendered":"Mobile Ads"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_fd2c8994 height_huge\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div data-us-scroll=\"{&quot;from_initial_position&quot;:&quot;1&quot;,&quot;start_position&quot;:&quot;0%&quot;,&quot;end_position&quot;:&quot;100%&quot;,&quot;delay&quot;:&quot;0.1s&quot;,&quot;opacity_direction&quot;:&quot;in-out&quot;}\" class=\"w-image us_custom_e28d20d0 has_scroll_effects has_opacity style_shadow-2 has_height align_right\"><div class=\"w-image-h\"><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/unicum.tv\/wp-content\/uploads\/2025\/02\/pexels-diimejii-3207442-768x1024.jpg);\"><\/div><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/02\/pexels-diimejii-3207442-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/02\/pexels-diimejii-3207442-768x1024.jpg 768w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/02\/pexels-diimejii-3207442-225x300.jpg 225w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/02\/pexels-diimejii-3207442-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" title=\"pexels-diimejii-3207442\" \/><\/div><\/div><div data-us-scroll=\"{&quot;from_initial_position&quot;:&quot;0&quot;,&quot;start_position&quot;:&quot;0%&quot;,&quot;end_position&quot;:&quot;70%&quot;,&quot;delay&quot;:&quot;0.1s&quot;,&quot;translate_y_direction&quot;:&quot;down&quot;,&quot;translate_y_speed&quot;:&quot;0.3x&quot;}\" class=\"w-vwrapper us_custom_0d418558 has_scroll_effects has_translate_y align_none valign_top\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Reach students directly on their smartphones with mobile ads!<\/h1>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_3 us_custom_48424b70\" href=\"#more\"><span class=\"w-btn-label\">Find out more<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"more\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>They always have their smartphone with them!<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The smartphone is the <strong>No. 1 communication medium<\/strong> for the young target group. As an indispensable companion, it is carried around at all times of the day. <strong>Smartphones<\/strong> are always with their users and <strong>are used more frequently than any other medium<\/strong>. With UNICUM TV, you can place ads both on mobile views of websites and when using apps. You have <strong>extensive targeting options<\/strong> at your disposal so that you can reach your exact target group!<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_4a593b65 us_animate_this via_flex valign_bottom type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_054b2eb7\"><div class=\"wpb_wrapper\"><p>Would you like to find out more about how you can successfully reach students with mobile?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_left\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/bek8h.myrdbx.io\/en\/contact\/#formular\" target=\"_blank\" rel=\"noopener\"><span class=\"w-btn-label\">Then get in touch now!<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c70c97eb height_small type_sticky\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-hwrapper us_custom_446b2803 en_sticky_row valign_top wrap align_right\" style=\"--hwrapper-gap:1.5rem\"><div class=\"wpb_text_column us_custom_a81a2428\"><div class=\"wpb_wrapper\"><p>On this page:<\/p>\n<\/div><\/div><nav class=\"w-menu us_custom_09c094ef en_sticky_menu layout_hor style_links not_responsive us_menu_1\" style=\"--main-gap:1rem;--main-ver-indent:0.8em;--main-hor-indent:0.8em;--main-color:#fffffe;--main-hover-color:#d51224;--main-active-color:#d51224;\"><ul id=\"menu-mobile-ads-untermenue-en\" class=\"menu\"><li id=\"menu-item-743\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-743\"><a href=\"#mobile-ads\">Mobile Ads<\/a><\/li><li id=\"menu-item-744\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-744\"><a href=\"#targeting\">Targeting<\/a><\/li><li id=\"menu-item-745\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-745\"><a href=\"#faq\">FAQ<\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"mobile-ads\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_33398b64 us_animate_this style_shadow-2 align_none\"><div class=\"w-image-h\"><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junge-Menschen-nutzen-ihr-Smartphone-an-der-Universitaet-1024x647.webp);\"><\/div><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junge-Menschen-nutzen-ihr-Smartphone-an-der-Universitaet-1024x647.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junge-Menschen-nutzen-ihr-Smartphone-an-der-Universitaet-1024x647.webp 1024w, https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Junge-Menschen-nutzen-ihr-Smartphone-an-der-Universitaet-300x189.webp 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"Junge Menschen nutzen ihr Smartphone an der Universita\u0308t\" \/><\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops size_medium\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Digital outdoor advertising (DOOH) and mobile ads as an ideal combination<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>University screens are a <strong>push medium<\/strong>. Students see your message without having actively searched for it beforehand. This allows you to build up a <strong>particularly wide reach<\/strong> for your message in the student target group. With mobile ads, you can also extend your message to <strong>students&#8217; smartphones<\/strong>. Students can then find information on your website or interact with you with just one click.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"targeting\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The targeting options of Mobile Ads<\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Whether it&#8217;s a nationwide or local advertising campaign, you can choose from a <strong>wide range of targeting criteria<\/strong> to reach <strong>your exact target group<\/strong>. You can use demographic characteristics as well as key interests or even hobbies. Of course, the targeting criteria can be combined with each other. The more precisely you reach your target group, <strong>the higher the interaction rates<\/strong> and therefore <strong>the success of your campaign<\/strong>.<\/p>\n<p>We can target your campaign according to these criteria:<\/p>\n<ul>\n<li>Students<\/li>\n<li>University<\/li>\n<li>Jobseeker<\/li>\n<li>Sociodemographics<\/li>\n<li>Purchase plans<\/li>\n<li>Interests<\/li>\n<li>Movement data<\/li>\n<li>and much more<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_2\" href=\"https:\/\/bek8h.myrdbx.io\/en\/contact\/#formular\" target=\"_blank\" rel=\"noopener\"><span class=\"w-btn-label\">Go to inquiry<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_3806c520 us_animate_this style_shadow-2 has_ratio align_none\"><div class=\"w-image-h\"><div style=\"padding-bottom:75%\"><\/div><div class=\"w-image-shadow\" style=\"background-image:url(https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Studentin-sieht-Mobile-Ads-beim-nutzen-des-Smartphones-1024x682.webp);\"><\/div><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/unicum.tv\/wp-content\/uploads\/2025\/03\/Studentin-sieht-Mobile-Ads-beim-nutzen-des-Smartphones-1024x682.webp\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" title=\"Studentin sieht Mobile Ads beim nutzen des Smartphones\" \/><\/div><\/div><div class=\"w-separator hide_on_default hide_on_laptops size_medium\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_huge\" id=\"faq\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-4 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>FAQ<\/h2>\n<p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section\" id=\"cd01\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-cd01\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">Will I receive an evaluation of the success of my advertising campaign? <\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-cd01\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Of course you will receive a detailed evaluation on a daily basis of all creatives used (ad impressions achieved, click rate) immediately after your campaign has been completed.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"jdbf\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-jdbf\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">What is the click-through rate for mobile ads?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-jdbf\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The click-through rate (CTR) depends on many factors, such as the design of the advertising material. However, mobile ads generally perform significantly better than classic desktop banner ads! It is not uncommon for mobile campaigns to achieve a CTR of 1% and more.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ee74\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ee74\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">On how many websites will my ad be displayed?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ee74\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Your ads are not only displayed on a single website, but on hundreds of websites and apps that meet your targeting requirements.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"rf1b\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-rf1b\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">Which advertising formats are best suited?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-rf1b\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You can use all standard banner formats on the market with us. With the experience of hundreds of implemented campaigns, we can recommend the formats that perform best. Feel free to contact us!<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"zfbb\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><button class=\"w-tabs-section-header\" aria-controls=\"content-zfbb\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\" itemprop=\"name\">How much lead time is required?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-zfbb\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div class=\"w-tabs-section-content-h i-cf\" itemprop=\"text\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Ideally, you should provide us with the advertising banners with a lead time of five working days.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Reach students directly on their smartphones with mobile ads! Find out moreThey always have their smartphone with them! The smartphone is the No. 1 communication medium for the young target group. As an indispensable companion, it is carried around at all times of the day. Smartphones are always with their users and are used more...","protected":false},"author":5,"featured_media":590,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-670","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/pages\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/comments?post=670"}],"version-history":[{"count":4,"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/pages\/670\/revisions"}],"predecessor-version":[{"id":753,"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/pages\/670\/revisions\/753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/media\/590"}],"wp:attachment":[{"href":"https:\/\/unicum.tv\/en\/wp-json\/wp\/v2\/media?parent=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}